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At Jurlique, we believe the land is infinitely more powerful than the lab. Nature has guided us for over 40 years.
For us, “clean” means:
🌱 Natural Origin Ingredients — carefully chosen for their purity and performance. Biodynamic Farm* grown actives and nature-driven ingredients.
🔬 Science-Backed Formulations — delivering visible results, without compromise.
🌏 Conscious Choices — prioritising the planet as much as your skin.
💛 Sensory Rituals — skincare that nurtures your skin and evokes the senses, providing a holistic approach to overall wellbeing.
Our definition goes beyond what’s left out, focusing instead on what we put in: high-performing botanicals, responsibly sourced, and thoughtfully formulated.
*Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique’s products and farm are not certified of affiliated with Demeter® USA or Demeter International.
We’ve set a new benchmark in clean skincare with our Conscious Code, a commitment to exceed global standards and evolve with the latest science. Green and clean beauty innovation, to deliver products that are effective on your skin, and gentle on the planet.
Our charter is built on three uncompromising pillars:
- Naturally-Effective: We embrace the Life Force of Nature with between 98% to 100% natural-origin* ingredients, Natural-origin preservative system and no synthetic ingredients where possible.
- Ultra-Clean: We go a step beyond clean, with over 1,500+ blacklisted ingredients, whilst also considering our conscious and ethical footprint.
- Sensorial: A premium product experience, with 100% natural origin fragrance and delightful textures that nourish your skin and your senses.
* Based on ISO16128 standards
NATURALly- effective
ULTRA-CLEAN
SENSORIAL
Clean beauty can feel confusing—What does it really mean? Which standards matter most? How do I know what ingredients matter? Our exclusive Conscious Code E-Booklet, crafted to help you cut through the noise
- What “clean beauty” really means (beyond the buzzwords)
- The science behind natural, effective formulations
- Jurlique's ambitious next steps towards a cleaner, greener future
- Tips and tricks to empower your beauty journey
Clean beauty is evolving and so are we. Since 2023, all our new product launches have been 98%-100% natural-origin*, highly effective skincare, reformulated to our Conscious Code, sustainably packaged, and powered by botanicals grown on our biodynamic farm** in South Australia.
*Based on ISO16128 standards
**Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique’s products and farm are not certified of affiliated with Demeter® USA or Demeter International.
FROM SEED TO SKIN
PLANTING
HARVESTING
DRYING
manufacturing
