Wellbeing Journal
4 Face Oil Rituals to Find Your Zen
Take self-care to another level at Nature’s Spa Our face oils are close to our heart because they embody what we stand for in the world of beauty—a commitment not only to the products we craft but the lifestyle and sense of well-being they inspire. Rich, silky textures and natural aromas create a sensorial journey that transforms daily skincare into moments of mindful connection, with each drop inviting you to slow down and breathe deeply. While all of our products are designed with well-being in mind, our face oils provide the perfect medium to create your own self-care rituals at home. Here are some expert-approved tips on how to weave our face oils into your self-care journey with four transformative rituals. Relaxing Ritual with Rare Rose Face Oil Designed to calm the mind and nurture the skin, our Rare Rose Face Oil is your perfect partner to help unwind from a busy day. Start by warming 6 drops of oil in your palms. Take three deep breaths as you cup your hands over your face, letting the relaxing aroma of Jurlique Rose envelop you. Gently press the oil into your forehead, cheeks, and chin, smoothing outward. To enhance this ritual, use a Rose Quartz Gua Sha to glide over your skin in gentle, outward motions—encouraging microcirculation and a radiant glow. Finish with a few deep breaths, reconnecting with the subtle Rose scent and embracing a moment of calm. Energising Morning Ritual with Herbal Recovery Face Oil Reawaken your senses and revitalise your skin with our Herbal Recovery Face Oil. Begin with 6 drops of oil, warming it in your palms and taking a moment to inhale the uplifting scent of White Tea and Lime. Press the oil into your face, moving from the forehead down to the chin. For an energising touch, try acupressure—using your ring finger to press gently on key points: the third eye, forehead, temples, in front of the ears, above the top lip, below the bottom lip, and the centre of your chest. Take a deep inhale and exhale as you slowly move through each point. Complete the ritual with a few mindful breaths, leaving you refreshed and ready to seize the day. Relaxing Evening Ritual with Purely Age-Defying Firming Face Oil Smooth, firm, and relax with our Purely Age-Defying Firming Face Oil. Begin with the 8+2 Mix & Glow ritual—blending 8 drops of Activating Water Essence+ with 2 drops of this luxurious treatment oil. Massage gently into the face, neck and décolletage. To enhance the experience, create a restful bedtime ritual—add a few drops of Lavender Pure Essential Oil to a diffuser, dim the lights, disconnect from screens, and invite deep, restorative sleep. This ritual nourishes both your skin and your spirit, promoting a more youthful complexion and a moment of restful relaxation. Calming Comfort Ritual with Calendula Face Oil Soothe sensitive skin and find comfort with our Calendula Face Oil. Begin by warming the oil in your palms and pressing it gently into your face, neck and décolletage, breathing deeply to connect with its natural aroma. Use upward, soothing strokes to nurture and calm your skin. For an added layer of relaxation, pair this ritual with our Relaxing Soaking Ritual, dispensing 8-10 drops into warm water to help ease your mind and body. Ready to Take Your Rituals Further? Take your ritual to another level with a luxurious experience at a Jurlique Spa. Experience deep hydration and relaxation with the Rare Rose Holistic Facial, featuring our Rare Rose Face Oil, or revitalise and brighten tired skin with the Herbal Recovery Revitalising Facial. Each treatment is personalised to suit your needs, combining skilled techniques with the potency of our face oils.
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Elevate Your Ritual with the Power of Scent
Unlock the unique aromas of our face oils Scents and aromas holds the potential to transform our mood, evoke memories and shape our daily experiences. While some may shy away from fragranced skincare, it's worth reconsidering how natural aromas can enrich your skincare ritual and holistic well-being. Natural Scent Meets Holistic Skincare Much like choosing the perfect scent, we carefully select the farm-grown ingredients and aromas featured in our face oils to create transformative rituals that nurture both skin and senses. Our commitment to crafting high-quality, natural-based skincare extends beyond skin benefits. By avoiding synthetic ingredients and sourcing natural-origin scents, our face oils provide aromatic benefits while championing a more sustainable and clean beauty philosophy. The Aromatic Benefits of Jurlique Face Oils Rare Rose Face Oil Enriched with our exclusive farm-grown Jurlique Rose, the delicate rose fragrance of our Rare Rose Face Oil helps to reduce the effect of stress on the body and mind.* Each drop helps relax the senses and restore a sense of balance and serenity to your day. Herbal Recovery Face Oil Featuring a 100% natural origin fragrance** with hints of White Tea and Lime, our Herbal Recovery Face Oil helps revitalise and uplift the senses. With notes that inspire freshness and renewal, this face oil helps improve brightness and rejuvenates skin, aligning the sensory experience with its revitalising skin benefits. Purely Age-Defying Firming Face Oil This luxurious oil is enhanced with hints of Jasmine and Rose, creating a sophisticated floral scent. While its aroma invites a moment of peace, the oil works to smooth, firm, and address signs of ageing, making it a sensorial delight in any skincare ritual. Calendula Face Oil Enriched with a blend of 100% natural origin ingredients, Calendula Face Oil helps inspire a moment of calm. It’s comforting natural origin fragrance soothes the senses, working in perfect harmony with its skin-calming benefits that nurture sensitive skin and reinforce the skin's moisture barrier. Connecting Skin, Scent, and Soul With natural-origin fragrances, every drop nourishes your skin while awakening your senses. To fully experience their benefits, warm a few drops between your palms, cup your hands over your nose and take slow, deep breaths before pressing the oil into your skin. This simple ritual transforms your ritual into a moment of self-care, allowing you to pause, breathe, and reconnect with yourself. *Based on an in vivo study conducted by POLA Chemicals of the cortisol level in saliva before and after smelling the fragrance based on 32 participants.
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The Heart of Our Formulation Charter
Explore Our Farm-Grown Formulas At Jurlique, our face oils embody the heart of our Formulation Charter—offering pure, naturally effective skincare. These signature oils are crafted using the highest percentage of natural-origin ingredients and powerful farm-grown botanicals, showcasing our dedication to purity and performance and our uncompromising approach to artisanal skincare formulation. Our Formulation Charter Natural-Origin Formulas Our face oils are crafted with a minimum of 98 % natural-origin ingredients*, making them nourishing while staying true to our biodynamic* roots. We use a natural-origin preservative formulas without compromising their purity. Our products are also free from pure synthetic ingredients and feature 100% natural-origin fragrances*, providing a sensorial experience that connects you to nature. Experience the difference with our Purely Age-Defying Firming Face Oil, infused with farm-grown actives that help address visible signs of ageing. Efficacious & Minimal We believe in the power of simplicity—every ingredient we use has a purpose. Our strict ingredient selection process ensures only the most effective botanicals are featured in our face oils. Our farm-grown ingredients, like those in our Herbal Recovery Face Oil, ensure we maximise their potency for firmer, revitalised skin. This minimal approach offers maximum results, proving that less is more. Clean, Conscious, Ethical Our clean beauty philosophy means we have excluded over 1,500 ingredients to ensure our formulas are safe for both us and the environment. Our commitment to sustainability extends to our green manufacturing processes and ethically sourced ingredients. We stand by social responsibility, rejecting exploitation and discrimination and ensuring our products reflect care and respect at every step of their creation. Every drop of our Calendula Face Oil reflects this commitment, offering peace of mind and soothing care for sensitive skin. A Sensory Experience for Mind and Skin Our face oils provide an experience that goes beyond skincare. From rich, silky textures to soothing natural origin fragrances, each oil is designed to support your holistic well-being. Our Rare Rose Face Oil hydrates while its delicate rose scent helps reduce the effects of stress on the body and mind**, creating a calming daily ritual. Whether you're looking to calm your mind or invigorate your senses, our oils help transform your everyday skincare ritual into a moment of mindfulness and self-care. Why Our Face Oils Lead the Way Our face oils reflect everything we stand for—pure, high-performing skincare and a deep respect for nature. Crafted with hand-harvested botanicals from our biodynamic*** farm and minimal yet potent ingredients, they embody a commitment to clean, conscious, and naturally effective skincare. * Based on ISO 16128-1 and ISO 16128-2 (including formulation water) **Based on an in vivo study conducted by POLA Chemicals of the cortisol level in saliva before and after smelling the fragrance based on 32 participants. ***Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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How to Incorporate Face Oils into Your Daily Ritual
Meet your perfect face oil match Ready to try a Jurlique face oil but not sure where to start? We've got you covered. Whether you prefer a simple approach, love experimenting with blends, or crave a moment of self-care, here's how to seamlessly incorporate face oils into your daily skincare ritual. The Classic Finding your perfect face oil is key to unlocking radiant, healthy-looking skin. Start by taking our skin quiz to discover which Jurlique face oil suits your unique needs. Once you've found "the one," add it to your daily ritual by applying it after your moisturiser or using it in place of your moisturiser. Simply warm 3 - 5 drops into the palms of your hands, gently press and smooth evenly onto the face, neck and décolletage. Choose our Rare Rose Face Oil to restore glow and hydration, Herbal Recovery Face Oil for a firming, revitalising boost, or our Purely Age-Defying Firming Face Oil to target visible signs of ageing. For sensitive skin, our Calendula Face Oil delivers instant soothing and comfort. The Beauty Alchemist For those who love mixing things up, the 8+2 Mix & Glow technique is the ultimate ritual enhancer. Blend 8 drops of Activating Water Essence+ with 2 drops of your favourite Jurlique face oil, and warm your palms together before gently pressing over the face, neck and décolletage. This ritual forms a harmonious blend of botanicals that work in synergy to elevate your skincare ritual, amplifying benefits and delivering proven results for more radiant, healthier-looking skin. Use Activating Water Essence+ with Purely Age-Defying Firming Face Oil to magnify wrinkle-reduction power by 19%*, or combine with Herbal Recovery Face Oil to strengthen the skin moisture barrier and reveal brighter-looking skin**. Alternatively, blend 8 drops of Activating Water Essence+ with 2 drops of Rare Rose Face Oil to reveal glowing, hydrated, more supple skin^. This simple yet powerful combination elevates your daily ritual, transforming your skin with every drop. The Wellbeing Queen If self-care is your mantra, pair your favourite Jurlique face oil with a Gua Sha ritual for a rejuvenating experience. Begin by warming 6 drops of face oil in your palms and taking a moment to connect with its soothing aroma through deep breaths. Apply the oil by pressing it gently into your forehead, cheeks, and chin, smoothing it outwards. Next, use your Gua Sha with gentle pressure, starting at your forehead and working outwards towards the temples. Glide along the eye area, cheeks, jawline, and neck to boost circulation and bring a sense of calm to your day. Our Rare Rose Face Oil pairs beautifully with this technique, providing hydration and a calming scent to relax both skin and senses. Face oils are more than a skincare step—they're a ritual that nurtures your skin and senses. Whether you keep it simple, mix and layer, or elevate your ritual with a relaxing facial massage, there's a perfect way to make face oils your own. *8+2 ritual (34 subjects, 4 weeks) when compared to using Purely Age-Defying Face Oil alone (30 subjects, 4 weeks) **Clinical study of 55 subjects after 28 days of twice daily application. ^Clinical test of 54 subjects after 28 days, twice daily application.
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Face Oil vs Cream: What’s the Difference?
Find Your Perfect Skincare Pairing Face oils are enjoying a well-deserved moment in the spotlight. Once a niche category, oils are now a staple in many skincare rituals, celebrated for their natural potency and transformative results. At Jurlique, we have honed our face oil expertise through decades of botanical mastery and a commitment to creating powerful, nature-based formulations. As popularity grows, so does confusion around whether to choose a face oil or a cream—or if both are necessary. Join us as we clarify the differences and explore the unique benefits of each. The Difference Between Face Oils and Face Creams Face oils and moisturisers each serve unique yet complementary roles in a skincare ritual, offering distinct benefits tailored to your skin's needs. With a lightweight, silky texture, face oils absorb quickly into the skin. Rich with farm-grown actives, face oils deliver targeted benefits from elasticity and firmness to enhanced glow and brighter skin. A few drops pressed gently into the skin can deliver powerful results. Face creams, on the other hand, have a thicker, richer consistency and feature a combination of water, oils, and emulsifiers. They are formulated to penetrate the skin's outer layers, forming a protective layer that gradually absorbs and hydrates the skin's moisture barrier. When to Use Face Oils Each face oil is tailored to suit your unique skin needs and can fit seamlessly into your morning and evening skincare ritual. Apply a few drops of Rare Rose Face Oil to hydrate skin and restore your natural glow. Incorporate Herbal Recovery Face Oil into your daily ritual for firmer, brighter skin. Reduce visible signs of ageing with our Purely Age-Defying Firming Face Oil, and soothe and reinforce sensitive skin with Calendula Face Oil. Face oils offer versatility and can be used at different points in your skincare ritual. After cleansing, try our 8+2 Mix & Glow ritual by blending 8 drops of Activating Water Essence+ with 2 drops of your chosen face oil to help maximise benefits. Alternatively, apply as the final step in your ritual, or mix a few drops into your moisturiser for an extra hydration boost. When to Use Face Creams Moisturisers are an essential part of maintaining healthy-looking skin and a well-hydrated skin moisture barrier. Since oils can penetrate moisturisers, start with your favourite Jurlique moisturiser before applying face oils, or mix a few drops of oil into your moisturiser for an extra boost. This will help hydrate and lock in moisture. Our Rare Rose Cream slowly releases moisture over 24 hours, while our Herbal Recovery Cream instantly hydrates and restores vitality. Nutri-Define Supreme Restorative Rich Cream targets advanced signs of ageing, and our Calendula Cream offers comforting care for sensitive skin. Can I Use Both? Absolutely! For many, the best results come from using both face oils and creams together. This combination offers a holistic approach to skincare, ensuring your skin is nourished and radiant. Embrace the power of both, and let your skin's unique needs guide your choices.
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4 DECADES OF INNOVATION, 2 LIMITED EDITIONS
For 40 years, Jurlique has been dedicated to crafting natural-based skincare powered by potent farm-grown actives. Our commitment to purity, sustainability, and holistic beauty has shaped everything we do. To honour this milestone, we’re celebrating with two limited editions of our bestselling products- our Intense Rose Hand Cream and Intense Rose Balancing Mist. These iconic products reflect our journey of continuous evolution, blending decades of expertise with innovative, natural-based formulations crafted to nurture and nourish. OUR INTENSE ROSE Since 1985, our farm in South Australia's Adelaide Hills has been the heart of Jurlique’s vision. Guided by biodynamic* farming principles, we cultivate farm-grown actives that form the foundation of our skincare. To celebrate our 40th year, we are proud to introduce a new addition to our botanical family—the Intense Rose. The rose was developed in collaboration with the late George Thomson, a renowned rose breeder who previously created our exclusive Jurlique Rose. With its vibrant purple hues and a delicate yet deep fragrance, the Intense Rose embodies the perfect marriage of our botanical heritage and future innovations. OUR LIMITED EDITION The Intense Rose Hand Cream hydrates and softens hands with a blend of farm-grown Intense Rose, Marshmallow Root, and Chamomile, while antioxidant-rich actives protect against environmental aggressors. The velvety-smooth formula leaves hands petal-soft and beautifully fragranced. Our Intense Rose Balancing Mist, infused with Intense Rose and Marshmallow Root, softens and hydrates. Its lightweight, balancing formula helps relieve dryness, while its delicate, rosy fragrance promotes a sense of balance and wellbeing with every misting moment. 100% NATURAL ORIGIN FORMULATIONS Our limited-edition Intense Rose Balancing Mist and Intense Rose Hand Cream feature ultra-clean formulas crafted with 100% natural origin ingredients** and fragrance**. As the first of our hand creams and mists to achieve this milestone, this breakthrough reflects our commitment to naturally effective skincare and our drive to push the boundaries of conscious beauty. Each limited-edition product is infused with farm-grown actives and enhanced by carefully selected, sustainably sourced ingredients to ensure their natural efficacy. SUSTAINABLE PACKAGING As part of our commitment to sustainability, the Intense Rose Balancing Mist comes in new, eco-friendly packaging. Both the hand cream and mist feature 100% recyclable packaging, continuing our mission to reduce waste and embrace responsible beauty practices. This is just one step in our ongoing journey to protect the planet while delivering high-performance skincare powered by farm-grown actives. Our future remains deeply rooted in tradition while blooming with new possibilities. As we continue to innovate in natural-based skincare, we invite you to experience the next chapter of our journey with our rose-inspired limited editions. Celebrate 40 years of skinnovation with Jurlique’s Intense Rose Hand Cream and Balancing Mist. *Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International. **ISO 16128-1 and ISO 16128-2 (including formulation water)
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5 ESSENTIAL TIPS FOR SOFTER, SMOOTHER HANDS
During the height of COVID-19, hand care became a top priority as frequent washing and sanitising took centre stage. While those days are long behind us, they did leave us with a deeper understanding of the importance of self-care—especially for our hands. Our hardworking hands are often overlooked despite facing exposure to harsh cleaning ingredients, chemicals, and environmental stressors. Now is the perfect time to check in and make sure your hand care ritual is keeping your hands soft and nourished. Here’s how to do it in five easy steps. USE A GENTLE BUT EFFECTIVE HAND WASH Frequent hand washing is essential, but harsh soaps can strip your skin, leaving it dry and irritated. Opt for gentle, PH-balanced formulas like Jurlique Rose Hand Wash, enriched with Rosa gallica extract and natural botanicals that cleanse without drying. Its uplifting rose scent also adds a touch of relaxation to your daily ritual. Tip: Wash your hands for at least 30 seconds, paying special attention to your fingertips and between your fingers. EXFOLIATE TO REMOVE DRY SKIN We often overlook exfoliating our hands, but regular exfoliation can help remove dead skin cells, leaving your hands softer, smoother and more receptive to hydrating products. Tip: Next time you exfoliate your face or body, don't let the leftover formula go to waste. Massage it into your hands and cuticles to gently exfoliate dry skin. Alternatively, mix half a teaspoon of sugar with your favourite body oil to create a quick, hydrating hand scrub. USE OILS TO NOURISH DRY SKIN & CUTICLES Our hands are constantly exposed to drying elements, making oils an ideal solution to hydrate and soothe tougher areas like cuticles and nail beds. Natural oils absorb quickly to restore moisture without leaving a greasy residue. Tip: To keep your hands and cuticles soft and healthy-looking, try massaging a few drops of your favourite face oil, like our Rare Rose Face Oil. APPLY HAND CREAM REGULARLY Frequent washing and daily tasks can strip your hands of moisture, leaving them dry and vulnerable. A nourishing hand cream is essential to keep your hands hydrated, soft, and protected from environmental aggressors throughout the day. While moisture is key, remember to choose a cream rich in antioxidants to help shield your skin from environmental aggressors. Tip: Gently massage hands for a moment of self-care throughout the day. Use circular motions to release tension in your palms, knead each finger and the spaces between them, and finish with soothing strokes along the back of your hand. Choose a fragrance you love to elevate your ritual and awaken your senses. DON'T FORGET SUNSCREEN Many of us are diligent about applying sunscreen to our faces but often forget about our hands. However, hands are one of the first areas to show signs of sun damage, including dark spots and premature ageing. Since hands are regularly exposed to sunlight through everyday activities—whether driving, walking or relaxing at the beach—they require the same level of protection. Tip: Apply a broad-spectrum sunscreen with SPF to your hands daily to shield them from harmful UV rays and keep them looking youthful and radiant. Building a hand care routine doesn’t have to be complicated. With these simple steps and the right products, you can maintain smooth, hydrated, and healthy-looking hands that feel as good as they look.
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HYDRATION HEROES FOR PETAL-SOFT SKIN
When it comes to skincare, there's nothing quite like the feeling of petal-soft, hydrated skin. At Jurlique, we believe that radiant, smooth skin starts with nature, which is why our hydration heroes are infused with roses grown on our biodynamic* farm in the Adelaide Hills. Join our resident skincare expert as she spills her hydration secrets with a head-to-toe ritual infused with farm-grown rose actives. FOR YOU FACE: RARE ROSE FACE OIL A healthy-looking, hydrated complexion begins with our Rare Rose Face Oil. This luxurious dry-finish oil is infused with our exclusive Jurlique Rose and is proven to boost hydration**, softness***, and suppleness***. It glides on smoothly, leaving skin soft and glowing. Expert Tip: Boost hydration and radiance with our 8 + 2 ritual. Combine 8 drops of Activating Water Essence+ and 2 drops of Rare Rose Face Oil and gently massage oil over face, neck and décolletage. FOR YOUR BODY: ROSE BODY OIL When your skin is craving a little nourishment, our Rose Body Oil is the perfect remedy. Enriched with farm-grown actives and three distinct Rosa gallica hybrids: Golden Celebration, Benjamin Britten, and Gertrude Jekyll, this luxurious oil locks in moisture, leaving skin feeling silky-soft and hydrated. Expert Tip: Apply after a warm shower while your skin is still damp. Massage the oil in circular motions to boost absorption and improve circulation. FOR YOUR HANDS: ROSE HAND CREAM Our hardworking hands deserve some extra TLC, and our iconic Rose Hand Cream delivers just that. As one of our original and bestselling products, it's a must-have for keeping hands soft, hydrated, and protected against environmental aggressors. Enriched with handpicked Rosa gallica and farm-grown actives, Rose Hand Cream soothes and nourishes the skin, leaving hands feeling replenished and beautifully scented. Expert Tip: Enhance relaxation with a gentle hand massage. Press your thumb into your palm, using circular motions to release tension. Gently knead each finger and the spaces between them, and finish with soothing strokes along the back of your hand. For an extra sensory boost, cup your hands around your face after application and breathe in the uplifting rose fragrance. ON-THE-GO: ROSEWATER BALANCING MIST Our Rosewater Balancing Mist is your portable hydration hero. Infused with our exclusive Jurlique Rose, this lightweight mist is clinically proven to instantly hydrate^, leaving skin petal-soft, refreshed and radiant. With a subtle rose fragrance, Rosewater Balancing Mist provides a sensory moment of self-care—perfect for life on the go. Expert Tip: Lightly misting skin before and after makeup helps to prepare skin and set your look, leaving skin looking healthy and radiant. Alternatively, spritz throughout the day for a quick, hydrating refresh. Keep this mist close—it’s the ultimate on-the-go essential. LIMITED EDITION: INTENSE ROSE HAND CREAM & MIST To celebrate 40 years of natural-based skincare, we’ve launched our limited-edition Intense Rose Hand Cream and Intense Rose Mist. Featuring our newly cultivated Intense Rose and potent farm-grown actives to hydrate and soften skin, the rose’s deep yet delicate fragrance adds a sensory touch to your skincare ritual. Expert Tip: Pair these two for the perfect hydration ritual. Lightly mist your face to refresh and hydrate, then apply the hand cream to keep your hands petal-soft throughout the day. With the right hydration ritual and our rose-powered products, you can achieve petal-soft skin from head to toe. Explore Jurlique’s Hydration Heroes and experience the soothing care your skin deserves. *Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International. **Consumer survey, 54 subjects using Rare Rose Face Oil twice a day, morning and night, for 7 days. ***Consumer survey, 54 subjects using a single application of Rare Rose Face Oil 30 minutes after application. ^Based on a corneometer study of 33 participants using Rosewater Balancing Mist, Lavender Hydrating Mist and Sweet Violet & Grapefruit after 10 minutes of application
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A TRIP DOWN MEMORY LANE: 40 YEARS OF FARM-GROWN SKINNOVATION
A HISTORY OF INNOVATION AND MILESTONES 1985-1990 | THE BEGGINING OF A DREAM Jurlique was born in 1985 when Dr Jurgen and Ulrike Klein set out to create pure, natural skincare inspired by the healing power of nature. They found the perfect home for their vision in the unspoiled Adelaide Hills, where they established their first biodynamic* herb farm. Their philosophy, built on three core principles—purity, integrity, and care—has shaped the brand we know today. By 1987, Jurlique’s dedication to farm-grown botanicals led to the opening of a purpose-built facility in Mount Barker, producing herbal skincare and therapeutic oils. It was the beginning of a skincare revolution powered by nature. 1991-2000 | ICONIC PRODUCTS, GLOBAL GROWTH & OLYMPIC PARTNERSHIPS The 1990s saw Jurlique take bold steps forward. We opened our first concept stores in Adelaide and Melbourne in 1991. And just two years later, we launched our now iconic Rosewater Balancing Mist and Herbal Recovery Serum, loved by skincare enthusiasts around the world. Our global reach expanded with flagship stores in Singapore and Japan, while wellness spas and treatments became central to our identity. In 1995, Jurlique was commissioned to create the Blue Cypress Oil for the Olympics. We were also named the official wellness partner for the Atlanta Olympics in 1996 and the Sydney Olympics in 2000, providing over 2,500 rejuvenating treatments to over 10000 athletes from 199 nations—a milestone that solidified our international presence. 2001-2010 | SUSTAINABILITY & PRODUCT INNOVATION To support growing global demand, in 2005, we relocated to a 105-acre farm in Mylor, reaffirming our commitment to biodynamic* farming. Our efforts earned NASAA organic certification in 2006, highlighting our dedication to sustainable and chemical-free farming practices. By 2010, we celebrated our 25th anniversary with limited-edition rose products, paying homage to the botanical heritage that shaped our brand. 2011-2020 | GIVING BACK TO THE LAND & COMMUNITY In 2012, we launched our Tree Planting Day, planting over 15,000 native trees to improve local ecosystems and provide natural protection for our farm. This initiative reinforced our mission to give back to the land more than we take from it. In 2015, we released the Precious Rose Hand Cream, featuring Rosa gallica extract, to celebrate our 30th anniversary. Innovation continued with the launch of Activating Water Essence+ and Rare Rose Face Oil, expanding our portfolio of botanical-rich hydration products. In 2020, we contributed to South Australia’s bushfire recovery, donating 3,000 tree seedlings to restore affected areas. And, during the COVID-19 pandemic, Jurlique supported frontline workers by donating over 43,000 products worldwide—an expression of our care and gratitude. 2021-PRESENT | MILESTONES & CELEBRATIONS In 2023, we relaunched our Aromatherapy range, pairing sustainable packaging with botanical-rich formulations. A year later, we revitalised the Herbal Recovery range and introduced Calendula Face Oil, continuing our journey of innovation in natural-based skincare. In 2024, we reached one of our proudest milestones by becoming B Corp certified, meeting the highest standards of social and environmental performance, transparency and accountability. This year, we marked our anniversary with the introduction of the Intense Rose—a stunning new bloom cultivated on our biodynamic farm*. Featured in our limited edition Intense Rose Hand Cream and Mist, it symbolises our evolution and commitment to crafting skincare that nurtures both the skin and soul. LOOKING TO THE FUTURE As we move forward, Jurlique is dedicated to advancing sustainability and innovation through our four core pillars: Planet, Partner, People, and Product. Our B Corp certification reinforces these commitments as we continue to drive positive change within the beauty industry and beyond. Our vision for the future includes expanding our farm-grown actives, advancing natural skin science, and enhancing our impact on both the planet and our communities. With every new product, we honour our heritage while pushing the boundaries of conscious beauty—rooted in tradition yet blooming with endless possibilities.
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