Wellbeing Journal
JOURNEY TO THE JAR: THE STORY OF OUR ROSE
You might call the Rose “queen of the botanicals”, such is its popularity and regard. Our particular matriarch is the species Rosa gallica. Nine varieties of Rosa gallica grow on our organic farm in the Adelaide hills of South Australia, their blooms spanning a spectrum of shades, but their properties and intoxicating scent identical. This is the story of the queen of botanicals and her journey from first planting to taking centre stage in our nourishing skin care. Step 1 | South Australian provenance Adelaide is the Rose capital of Australia, thanks in large part to its climate – hot in summer and with plenty of rain throughout winter – which is ideal for growing Roses. Nutrient-rich soil and pure, unpolluted air are some of the most important qualities of our farm and to capitalise on this pristine environment, we follow organic growing methods, keeping the farm free from synthetic fertilisers, pesticides and insecticides. Step 2 | Plant partners Planting is meticulously planned so that all our botanicals can work symbiotically to protect each other from harm. Our Roses are planted beside Yarrow, which nourishes and protects them from predatory insects. Step 3 | Hand-picking petals Harvesting begins in November each year, and our Roses are gently picked by hand when at their peak. Between November and February, we harvest 30 to 60 kilograms of Rose petals each week. Some weeks, when we’ve had particularly good weather, the Roses grow extra quickly and we can harvest up to 100 kilograms of petals per week. Step 4 | Next comes drying The Rose petals are laid flat on large racks and placed in our heated drying cupboards for five to six days. The dried petals can be stored for up to three years without diminishing their active ingredients. Rose is a key ingredient in many of our products, so it’s important that we always have a continuous supply. Step 5 | Extracting the nutrients To unlock the nutrients within the Rose, each petal goes through our exclusive extraction process. This proprietary process captures the pure, potent and active essential nutrients and minerals from the plants. This precious Rose extract is then transported to our nearby Natural Beauty Plant, which was developed in line with our culture of sustainability. Step 6 | The products you love Here at the Natural Beauty Plant, the Rosa gallica extract becomes the hero ingredient in many of our most loved products, including our bestselling Rare Rose Lotion and Rose Hand Cream. As well as imparting its divine scent, this botanical beauty helps hydrate dry skin, leaving it feeling soft and supple.
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NUTURE MIND & BODY WITH POWERFUL BOTANICALS
Known for their hydrating and calming properties and mind, body and soul benefits—plants, flowers and herbs have traditionally been used for medicinal purposes, in essential oils and additions to skincare formulations. Take a journey with us through the fields of the Adelaide Hills as we explore the benefits of some of our botanicals that nurture not only the skin but also the mind. LAVENDER BENEFITS Farm-grown lavender holds many benefits, helping to hydrate, rebalance dryness and replenish dehydrated skin. This gentle herb, infused into our Lavender Hydrating Mist, has properties that help tone and refresh skin, while natural antioxidants help protect skin from environmental aggressors. Lavender's delicate natural fragrance is also known for its ability to calm the mind. ROSE BENEFITS Roses, with their beautiful floral fragrance, are known for their many mind-body benefits. Handpicked petals from our exclusive Jurlique Rose are extracted and infused into our Rosewater Balancing Mist, helping to soften, hydrate and retain moisture levels for dewy, smooth skin. This powerful botanical also possesses antioxidant properties to protect the skin against environmental aggressors. SWEET VIOLET BENEFITS Sweet violets from the beautiful South Australian Hills are a rich source of mucilage which helps replenish and moisturise the skin. This gentle extract helps improve moisture levels, leaving skin feeling soft and hydrated. Our Sweet Violet & Grapefruit Hydrating Mist provides a refreshing and uplifting scent that helps revitalise and balance the senses. ALOE VERA BENEFITS Aloe Vera is the new botanical organically grown and harvested at Jurlique’s farm in the Adelaide Hills. A plant praised for its hydrating and soothing properties, our Aloe Vera Mist features a 100% natural origin fragrance with delicate notes of Green Tea, Citrus and Cedarwood to uplift the senses. CREATE A MISTING MOMENT Start your ritual by selecting a botanical-rich mist to support your needs, whether you are looking to awaken, calm, soothe or balance your senses. To create the perfect misting moment, close your eyes and lightly mist onto your face or mist into hands and gently press onto the skin. Be transported into nature as you breathe in the delicate Lavender, Rose, Aloe Vera or Sweet Violet scents, allowing your senses to awaken.
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PLEDGE TO CHOOSE CONSCIOUS BEAUTY
Jurlique, we believe that choosing conscious beauty is not just a trend but a movement towards a more sustainable future. Our recent certification as a B Corporation marks a new chapter in our journey, emphasising our unwavering commitment to our customers, employees and the planet. But this certification is only the beginning. We want to help build awareness in the community with a call to action to choose conscious beauty. Why? Because feeling good starts from within. Why make the pledge? By pledging to choose conscious beauty, you are connecting with a community of like-minded people and joining a movement that supports companies committed to sustainable beauty and ethical business practices, advocates eco-friendly products that resonate with your values, and embraces mindful skincare rituals that benefit your inner self and the outside world. By making a pledge, you are making a powerful commitment to yourself and the planet. In return for your commitment, we're delighted to offer a complimentary sample pack and a Conscious Beauty e-book with insights and tips to enhance your mindful beauty journey. Our Pledge At Jurlique, we believe that feeling good starts from within. Since day one, we have strived to make a positive impact within and beyond our walls, caring for our people and the world around us to make beauty better, from Seed to Skin. We also believe that feeling good and doing good starts with you, with each individual making conscious choices, supporting sustainable practices, and taking mindful actions that benefit the planet. It's a cycle of good that begins within each of us, connecting how we feel inside with our impact on the outside world. Our pledge is more than a promise but a reflection of our long-standing philosophy and a step towards tangible change in the beauty industry. By choosing conscious beauty, we are fostering a culture of sustainability while advocating for practices that nurture skin and the world around us. B Corp Certification Over the years, Jurlique has helped pioneer conscious and holistic beauty. But our approach goes beyond beauty – it's about nurturing the land, supporting our community, and creating skincare that embodies the essence of nature. We have always strived to give back more to the Earth than we take, a philosophy that has guided every step of our journey to becoming a B Corporation. Certified B Corporations, or B Corps, are businesses that meet high standards of public transparency, legal accountability, sustainability, and social and environmental performance. With this certification, we have made a promise to our customers, our community, and ourselves to uphold these standards and continue pushing the boundaries of what it means to be a conscious skincare brand. Our Conscious Beauty Celebration Join us in celebrating conscious beauty, make a pledge, and help create a ripple effect of positive change. From vows to support eco-friendly brands to commitments to engage in more mindful beauty rituals, each pledge represents a step towards a more sustainable and conscious beauty industry. We invite you to be part of this transformative journey. Share your pledge to choose conscious beauty and contribute to a movement that's reshaping the world, one conscious choice at a time.
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YOUR GUIDE TO THE PERFECT MOTHER'S DAY GIFT
YOUR GUIDE TO THE PERFECT MOTHER'S DAY GIFT Similar to the countless colours that paint our world, the special mother figures in our lives can come in many forms. To help you find a gift that shows the number one woman in your life just how much she means to you, we have created a collection of nurturing gift sets to suit every type of mum or mother figure. For the classic Mother Figure. For mums or mother figures who adore the classics and love hydrated, healthy-looking skin, our Iconic Nourishing Ritual set of skincare bestsellers is the ultimate Mother's Day gift. Featuring a Radiant Skin Foaming Cleanser, an Activating Water Essence+, a Moisture Replenishing Day Cream and Purely Age Defying Firming Face Oil, this nourishing ritual will hydrate and smooth fine lines, leaving skin feeling fresh, firm and replenished. . For the glow-getter Mother Figure. Our Rare Rose Glow Ritual set is perfect for mums and mother figures looking for that natural glow. Each set features an Activating Water Essence+ to hydrate and prepare, Rare Rose Face Oil and Rare Rose Cream, enriched with Jurlique Rose and other botanical-rich ingredients that deliver long-lasting hydration for soft, glowing skin. For the eternally vibrant Mother Figure. For the mother figures who are young at heart, our Nutri-Define Firm & Rejuvenate Ritual features a set of skincare favourites enriched with botanicals that help address signs of ageing. Each set includes a Nutri-Define Cleansing Foam to gently cleanse, Activating Water Essence+ to hydrate and condition, Nutri-Define Rich Cream and Nutri-Define Serum to firm and smooth fine lines for a refreshed, more youthful look. For the Mother Figure with a big heart. For the mums and mother figures in need of a rose-powered pick-me-up, our Rose Duo gift set is just the answer. This nurturing set harnesses the power of the rose with a Rosewater Balancing Mist for a burst of hydration throughout the day and Rose Hand Cream to help protect and restore smoothness, leaving hands soft and delicately scented. For the multitasking Mother Figure. Introducing our Hand Cream Trio, a thoughtful gift for all the multitasking mother figures in your life. This nourishing trio features three 30ml hand creams in Rose, Lavender, and Citrus, designed to pamper and rejuvenate tired hands. These creams work to restore smoothness, leaving hands soft and beautifully fragranced with three unique scents. For the nurturing Mother Figure. For nurturing mums or mother figures in need of some rose-infused self-care, our Softening Body Duo is the perfect gift this Mother's Day. Each set includes a Rose Shower Gel designed to cleanse while soothing the senses with a delicate rose scent. It also features Rose Body Lotion—a delicately fragranced cream enriched with Rose Gallica extract, ensuring a boost of hydration and skin replenishment. For the Mother Figure who loves quality time. Treat the cherished mother figure in your life to the rejuvenating Mother Nurture spa Package this Mother's Day. Delight her with a transformative experience where she can reconnect with nature's nurturing embrace. The Mother Nurture Treatment Package is designed to leave her skin, mind, and spirit replenished by the gentle touch of Mother Nature herself. For the Mother Figure that colours outside the lines. With a Jurlique Gift Card, your mum or mother figure can become the curator of her own self-care experience, choosing from a range of botanical-rich skincare bestsellers, hand and body care products and carefully crafted gift sets inspired by nature. Discover a ritual gift set your mother figure will love.
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CELEBRATING MOTHER'S DAY WITH JURLIQUE'S BUDDING ARTISTS
Mother’s Day Masterpieces created by Jurlique’s Budding Artists In the spirit of celebrating creativity and special mother-child bonds, Jurlique recently embarked on an inspiring journey, engaging the young talents within our extended family to bring a touch of magic to our Mother's Day gift sets. Our Jurlique Junior Artist Competition was a vibrant showcase of creativity that drew inspiration from our biodynamic* farm in the Adelaide Hills. Nurturing Creativity The Junior Artist Competition was an open invitation to the children of Jurlique employees worldwide, spanning between the ages of 1 and 15. This competition asked these young artists to channel their imagination and artistic talents and draw their favourite botanical grown on Jurlique’s biodynamic* farm. The Winning Design Among the numerous entries, one creation captured the spirit of Jurlique and the vibrancy of our farm. Laura Cairns, the talented daughter of beauty advisor Mei Fang Chang, wowed us all with her stunning design featuring a colourful combination of Lavender, Rose, and Calendula. Bringing Art to Life Laura’s winning masterpiece will adorn our collection of gift sets, helping to colour her life with love this Mother's Day. Each of our botanical-rich ritual sets features an array of skincare favourites to help soothe hands, replenish skin and nourish both body and mind. Colour her life with love with our ritual gift sets *Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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FROM SEED TO SKIN: THE ART OF SLOW BEAUTY
Nature is our inspiration. And just as nature takes time to grow and flourish, so do we. When you’re deep in the throes of life, slow beauty can be your saving grace – helping you pause, reflect and make time for yourself. So how do you embrace slow beauty and a slower lifestyle? Fret not, we’re here to help. Slow beauty: a thoughtful approach to achieving replenished, radiant skin Through our commitment to biodynamic^ farming, our practices allow us to harness nature’s power at its highest potency, bringing its benefits straight to your skin. We treat our farm as an integrated, living ecosystem, continuously enriching our soil with nutrients. Guided by the moon and planets, our ingredients are brought to life without harmful pesticides and herbicides. At Jurlique, time is our friend. The art of slow beauty follows a similar approach. In short, it’s about creating meaningful results over time rather than opting for an overnight fix. Through consistency, moderation and taking things slow, your skin can embark on a natural process of renewal and recovery on its own terms. In doing so, your skin is left replenished, supple and revitalised. The journey of our plants: understanding our Bio-Intrinsic™ Method Our planting starts on our biodynamic^ farm in South Australia’s Adelaide Hills – a place renowned for its clean air and ideal climate. When the botanicals are ready to be extracted for use, we undergo our exclusive Bio-Intrinsic™ Method to harness their powers and create the best possible formulations for your skin. Through a three-step process of purification, intensification and ashing, we reunify these active natural ingredients into our products so they can work in harmony together. “Tending to the soil mirrors the care you provide for your skin. It's a gradual process involving collaboration with nature, aligning with its natural flow, and incorporating layers of nutrients to enhance soil vitality, promoting the growth of healthy plants. Just as enriching your skin with nutrients overtime imparts a natural radiance.” - Cherie, Jurlique Farm Manager The nature inside our Herbal Recovery range Our new Herbal Recovery range ritual empowers you to live slower, helping you embark on a journey towards emotional wellbeing and of course, healthier-looking skin. We handpicked four farm-grown botanicals that help your skin recover from the hustle and bustle of everyday life: Holy Basil – Known as the “elixir of life” in Ayurveda and a potent adaptogen, to help minimise signs of skin ageing Iris Root – Supports skin recovery to alleviate signs of stress and fatigue Echinacea – Has antioxidant benefits that help protect the skin from environmental stressors Black Elderflower – can help exfoliate dull skin to reveal younger looking skin. Just as nature takes time, so should you Ageing is an inevitable part of life, but with our Herbal Recovery range, your skin can age gracefully, at your pace, on your terms. Just because life moves fast, doesn’t mean you have to. Good things take time, so start embracing slower living with skincare that replenish and revitalise tired looking skin. ^Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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HOW TO START A SLOW LIVING LIFESTYLE
Throughout life’s everyday hustle and bustle, we’ve been conditioned to believe that being busy is a good thing. But when you’re constantly chasing the clock, a busy lifestyle can impact your health, increasing stress and anxiety. Cue in slow living: a conscious approach that encourages a slower lifestyle for long-term improvement to your mindset and wellbeing. Through skincare products and self-care rituals that foster rest and recovery, embracing a slower lifestyle can be a solution to overcome daily stressors. The meaning of slow living The essence of slow living is being more intentional about your thoughts, decisions and choices. Instead of constantly ticking things off your to-do list, slow living encourages you to enjoy life’s smaller pleasures by appreciating beauty in the everyday moments and cultivating a deeper connection to your mind, body and self. In short, it’s about prioritising quality over quantity – shifting from autopilot mode to placing careful thought into everything we do. How to live slow If you’re used to being a busy body, living slow feels strange at first. We recommend starting small, like incorporating a daily ritual with skincare products that protect, replenish and revitalise tired looking skin. Below are other ways to start living slow: Set boundaries by prioritising yourself: Before taking action, think about whether or not it serves your health. Start saying no to events, situations and commitments that may impact your self-care moments. Practice wellness techniques: Doing massage techniques while completing your skincare ritual or creating a spa-like experience at home helps soothe your senses and bring peace to your mind. Embracing slow beauty can help you get ready for the day ahead or prepare for a restful sleep after a long day. Incorporate a daily mantra: If you’re overwhelmed or stressed, practising a daily mantra can help shift the focus back to yourself and what matters to you. It could be something simple like “I am strong” or “I can achieve this”. Say it out loud to yourself daily to bring forth calm and restore balance to your mind. The benefits of slow living When you slow down and prioritise self-care, you’ll notice long-term improvements to your overall physical, mental and emotional wellbeing: Deeper connections: Not only will you build a deeper connection to yourself, but you’ll nurture the connections you have with loved ones by engaging in more meaningful conversations. You learn to become more present in your interactions. A greater sense of gratitude: Slow living enables you to appreciate life’s everyday beauty, so you’ll be able to bask in the small everyday joys you normally wouldn’t notice when always on the go. From that grateful first sip of coffee in the morning to beautiful sunsets in Summer, having gratitude for simple pleasures gives way to a more optimistic outlook on life. Overall enhanced wellbeing: Reducing stress and incorporating tools into your daily life to manage anxiety gives space for balance and contentment in your life. The wellbeing benefits also show up on your skin. Discover A step by step guide to our Herbal Recovery range
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COMBATING LIFE'S STRESSORS WITH HERBAL RECOVERY
When you’re rushing between work, home, social gatherings and more, we often forget how environmental stressors can directly impact our skin. That’s why we created the Herbal Recovery range – it acts as armour for your skin, helping to protect it from daily stressors like air pollution, harsh weather and more. Join us as we take you through how to use each product, helping you create a self-care ritual that provides reprieve from everyday stressors. But first, what are exposome and how do they affect skin? Exposome is the technical term for environmental and lifestyle stressors. From harsh weather to air pollution, exposome are all around us. Over time, exposomes can weaken the skin barrier contributing to premature skin ageing. Although exposome can’t be completely avoided, having a self-care ritual paired with the right skincare products is one of the most effective ways to combat it. A self-care ritual for revitalised, resilient and radiant skin Our Herbal Recovery range ritual helps you embark on a journey towards bettering your mindset and emotional wellbeing, while helping to protect your skin from the effects of exposome. Here’s how to incorporate them into your self-care ritual. Cleanse the day away Begin by double cleansing away any stress from the day. The Nourishing Cleansing Oil melts into a milky emulsion that gently removes makeup, sunscreen, environmental pollutants and impurities. Do a second cleanse with the Radiant Skin Foaming Cleanser to refresh skin and prep it for the next steps. Hydrate and condition cleansed skin Apply and press a few drops of our bestselling Activating Water Essence+ into the face, neck and decolletage. Farm-grown Marshmallow Root extract nourishes the skin and allows for better absorption of products that follow. Strengthen your skin moisture barrier Warm four to five drops of the Herbal Recovery Bi-Phase Serum into your palms, then gently press into the face, neck and decolletage. Holy Basil, Iris Root, Echinacea and Black Elderflower help energise skin and protect the skin moisture barrier for improved resilience against environmental stressors. Reduce eye bags and dark circles When we’ve got a busy schedule, sometimes we sacrifice sleep to make up for lost time. The Herbal Recovery Eye Oil Roll-On uses a cooling ball applicator to massage, reawaken and illuminate tired eyes, powered by a blend of Poppy Extract and Turmeric Root. For eyes experiencing loss of elasticity, the Herbal Recovery Eye Cream is rich in natural antioxidants to target wrinkles, dehydration and puffiness around the delicate eye area. Gently tap with your fingertips to create a relaxing massaging experience. Seal in the nourishing botanicals Every skin type requires a moisturiser, come rain, hail or shine. To seal in the nourishing botanicals, finish your self-care ritual with our Herbal Recovery Cream. Infused with Australian native Kakadu Plum for more radiant, supple skin with fine lines and wrinkles smoothed. Warm a pearl-sized amount between the fingertips, then gently massage the product with slow, circular motions until absorbed. For a soothing self-care ritual, add three to five drops of the Herbal Recovery Face Oil and press it onto the skin. The Tomato Fruit Extract helps reveal radiant, brighter skin. The natural scent soothes your senses, getting you ready for bed. Shop our Herbal Recovery range here.
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REVITALISE SKIN WITH THE NEW HERBAL RECOVERY RANGE
When life moves fast, it’s even more important to slow down, pause and reflect. Discover our new Herbal Recovery range and the science behind radiant, resilient, revitalised skin. In a world that rushes forward, we often forget the beauty of time. But while ticking off your to-do list feels good, so does embracing a slower lifestyle that promotes rest, recovery and rejuvenation. Our Herbal Recovery range addresses exactly this, revitalising and replenishing tired looking skin to reveal your natural, radiant glow. But how exactly does it work? Here’s how the power of nature inspired this new range. Understanding exposome First, let’s understand what exposome is. We actually experience it every day, from the effects of harsh weather on our skin to the late nights when we’ve lost track of time after scrolling on social media. Exposomes are the lifestyle factors or environmental stressors that can affect our skin over time. While not completely preventable – these factors are a part of life after all – it’s important to understand that prolonged exposure can weaken skin moisture barrier and accelerate the skin ageing process. Meet our NEW Recovery Blend We combined the power of four potent botanicals grown on our biodynamic^ farm in South Australia, that work together in harmony to revitalise and press reset on tired looking skin. Holy Basil – Known as the “elixir of life” in Ayurveda and a potent adaptogen, to help minimise signs of skin ageing Iris Root – Supports skin moisture barrier to alleviate signs of stress and fatigue Echinacea – Has antioxidant benefits that help protect the skin from environmental stressors Black Elderflower – can help exfoliate dull skin to reveal younger looking skin. Real results produced by nature’s remedy In a nutshell, our Herbal Recovery range provides three key benefits for healthier-looking skin: Targets the first signs of skin ageing Replenishes the skin moisture barrier Restores radiance Combining farm-grown botanicals and using our expertise in naturally effective skincare has allowed us to craft this nourishing new range that encourages you to take time for yourself, away from the hustle and bustle of life. Embrace slow living and recover from daily stressors day by day, so your skin stays revitalised, resilient and radiant. ^Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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