Wellbeing Journal
WHY ACTIVATING WATER ESSENCE+ IS OUR HOLY GRAIL
EXPERIENCE THE ESSENCE EVERYONE LOVES When it comes to skincare, some products stand out from the rest. Jurlique's Activating Water Essence+ is one of those gems. A holy grail essence loved by Jurlique customers around the world, it has become a skincare staple, with one bottle sold every 13 minutes* globally. So, what's the secret behind this powerful essence? It lies in its hydrating formula, powered by our farm-grown Marshmallow Root, and its ability to enhance any skincare ritual. Whether you are a skincare pro, an enthusiast, or just getting started, Activating Water Essence+ is a skincare must-have. Let's explore how to include this essence in your daily ritual. USE ON ITS OWN FOR A HYDRATION BOOST One of the simplest ways to enjoy Activating Water Essence+ is by using it on its own. It provides the perfect moisture boost, improving skin hydration by 55% immediately after application**. For a mindful moment of self-care, pour a few drops of Activating Water Essence+ into the palm of your hand and breathe in the harmonising scent before pressing and smoothing over your face, neck, and décolletage, allowing it to absorb fully. "This is the most beautiful essence I've ever used. It's the nicest part of my morning skincare. The scent is gorgeous, and my skin feels immediately and thoroughly hydrated."- Customer Review USE BEFORE YOUR FAVOURITE SERUM For those who incorporate Activating Water Essence+ into their daily ritual, the results are even more impressive. Clinical studies have shown that using Activating Water Essence+ before applying your favourite Jurlique serum can enhance your skin's hydration levels^ and improve the overall performance of your skincare ritual. While Nutri-Define Supreme Rejuvenating Serum alone increases hydration by 64%, using it after applying Activating Water Essence+ boosts skin hydration even further to 71%^^. "A product you shouldn't miss to prep your skin. I feel like my face is pumped with moisture after applying a few drops of the essence. The effect is amazing!"- Customer Review COMBINE WITH YOUR FAVOURITE FACE OIL For face oil fans looking for a hydrating treatment that offers a lighter, less oily feel, the 8+2 Mix & Glow method is a must-try. This signature ritual involves mixing 8 drops of Activating Water Essence+ with 2 drops of your favourite face oil. Activating Water Essence+ activates the skin's ability to absorb oil products more quickly, for optimal results. Clinical studies have shown that blending Activating Water Essence+ with Purely Age Defying Face Oil improves firmness, smoothness, and elasticity while reinforcing the skin moisture barrier ^^^. "Love it on its own but particularly mixed with a few drops of a face oil. Good moisturising without any oily finish."- Customer Review CREATE AN ACTIVATING SHEET MASK For an at-home spa moment, try using Activating Water Essence+ with a compressed paper sheet mask. Soak the sheet mask with the essence and gently press it onto your skin. This method is perfect for rehydrating tired skin, especially after a long day or exposure to harsh environmental elements. The unique properties of Marshmallow Root help revitalise your complexion, leaving skin feeling soft, supple, and hydrated. WHY ACTIVATING WATER ESSENCE+ IS A MUST-HAVE IN YOUR SKINCARE RITUAL Jurlique's Activating Water Essence+ has earned its place as a Jurlique customer favourite for a reason. Its versatility, potent natural ingredients, and ability to enhance any skincare ritual make it an essential for anyone looking to achieve hydrated, radiant skin. Whether you use it on its own, as a prep step, or as part of the 8+2 Mix & Glow ritual, Activating Water Essence+ offers something for everyone, making it a must-have in your skincare collection. * Worldwide Sales of Activating Water Essence+ 75mL, 150mL & 250mL 2023 **Based on 32 subjects using Activating Water Essence+ after 10 minutes ^Based on an in vivo clinical study of 30 subjects, 15 minutes after application of Activating Water Essence+ followed by Rare Rose Serum, Herbal Recovery Bi-Phase Serum or Nutri Define Supreme Rejuvenating Serum. ^^Clinical study of 33 subjects, 15 minutes after application ^^^Based on an in vivo study of 34 subjects after 2 weeks and 4 weeks.
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DISCOVER OUR HERO OF HYDRATION
PREPARE, HYDRATE & ACTIVATE SKIN WITH ACTIVATING WATER ESSENCE+ When it comes to effective skincare, preparation is everything. Just like using a primer before applying foundation, your makeup won’t last as long or look as smooth without that first important step. The same goes for your skincare ritual. If your skin isn’t properly prepped, serums and moisturisers may not absorb as effectively or deliver their full benefits. Enter Jurlique’s Activating Water Essence+, our hero of hydration and skin preparation. WHAT IS ACTIVATING WATER ESSENCE+? Activating Water Essence+ is a lightweight, fast-absorbing essence that serves as an essential step in your skincare ritual. Formulated with two potent Marshmallow Root extracts, it’s carefully formulated to retain moisture and keep your skin hydrated from morning until night. Think of it as the foundation of every skincare ritual—when your skin is well-hydrated and perfectly prepped, every product you apply afterwards can work more effectively. THE PROVEN BENEFITS OF ACTIVATING WATER ESSENCE+ What makes Activating Water Essence+ a skincare must-have and one of our bestselling products? The clinical results say it all. The essence is proven to improve skin hydration by 55% immediately after application*, delivering continuous hydration throughout the day and night**. Beyond its hydrating benefits, Activating Water Essence+ is also proven to improve suppleness and elasticity***. BOOST SERUM BENEFITS Activating Water Essence+ is also the ultimate ally for maximising the benefits of your favourite Jurlique serums. It’s like laying down a smooth canvas for your skincare products, ensuring they can do their job even more effectively. Activating Water Essence+ is clinically proven to boost the hydration power of your serum^, including Rare Rose Serum, Nutri-Define Supreme Rejuvenating Serum, and Herbal Recovery Bi-Phase Serum. While Nutri Define Supreme Rejuvenating Serum increases skin hydration by 64%, Activating Water Essence+, followed by the serum, boosts skin hydration to 71%^^^. By prepping your skin for better absorption, Activating Water Essence+ ensures that your serums work harder, leaving your skin hydrated and ready to glow. THE HERO INGREDIENT What’s inside the bottle is just as important as what it does. The hero ingredient in Activating Water Essence+ is Marshmallow Root extract, known for its ability to hydrate and retain moisture. It also contains our exclusive Radiance blend, featuring botanicals Rosa gallica, Calendula, and Lavender that help replenish your skin and enhance its natural glow. Jurlique’s Activating Water Essence+ is an essential step of your skincare ritual that helps tie everything together. By giving your skin the hydration and preparation it needs, this essence ensures that every other product you use works even better. So, if you’re looking to amplify your skincare ritual and achieve a more radiant complexion, Activating Water Essence+ is the must-have product you didn’t know you needed. *Based on 32 subjects using Activating Water Essence+ after 10 minutes **Based on 30 subjects using a single application of Activating Water Essence+ with measurement taken 6 hours after application. ***Based on 29 subjects using Activating Water Essence+ morning and evening for 7 days. ^Based on an in vivo clinical study of 30 subjects, 15 minutes after application of Activating Water Essence+ followed by Rare Rose Serum, Herbal Recovery Bi-Phase Serum or Nutri Define Supreme Rejuvenating Serum. ^^^Clinical study of 33 subjects, 15 minutes after application
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THE BOTANICAL BEHIND OUR BESTSELLING ESSENCE
PREPARE, HYDRATE & ACTIVATE WITH ACTIVATING WATER ESSENCE+ The decision between natural and synthetic ingredients often comes down to what aligns best with your skin's needs and values. Natural ingredients often offer powerful benefits equal to their synthetic counterparts. Just as Hyaluronic Acid has hydrating properties, did you know that Marshmallow Root, found in nature, has superior hydration benefits too? At Jurlique, nature is at the heart of everything we do, which is why we chose Marshmallow Root as the hero of our Activating Water Essence+. THE POWER OF NATURAL INGREDIENTS IN ACTIVATING WATER ESSENCE+ Activating Water Essence+ is formulated with 98% natural origin ingredients,* including Marshmallow Root extract. It contains a high mucilage content—a thick, syrup-like substance with intensive hydrating, softening, and balancing properties. Marshmallow Root is able to attract and retain water, providing lasting hydration while forming a protective barrier on the skin to prevent moisture loss. Using Activating Water Essence+ is like giving your skin a moisture boost, perfectly preparing skin for the next step of your skincare ritual. THE STORY OF MARSHMALLOW ROOT The Marshmallow Root used in Activating Water Essence+ begins its journey on our farm in the pristine Adelaide Hills. Our biodynamic** practices ensure that we nurture the plant in a way that respects the environment and the integrity of the ingredient itself. We use two methods to extract the full benefits of Marshmallow Root: Bio-Intrinsic™ extraction and maceration. Bio-Intrinsic™ extraction is a meticulous process that begins with distillation, where the dried Marshmallow Root is steamed to release its delicate essential oils and nutrients. This is followed by percolation, where a liquid solvent is circulated through the root to draw out water-soluble compounds. Finally, the process concludes with ashing, where the remaining plant material is burned to extract essential minerals, ensures that every beneficial part of the Marshmallow Root is extracted and infused into our skincare. We also utilise maceration, where the dried root is soaked in purified water and glycerine for three days. This method allows us to draw out the full hydrating potential of the root, making Activating Water Essence+ even more effective. THE NATURAL CHOICE FOR EFFECTIVE SKINCARE Natural ingredients often offer powerful benefits equal to their synthetic counterparts. Just as Hyaluronic Acid has hydrating properties, did you know that Marshmallow Root, found in nature, has powerful hydration benefits too? Activating Water Essence+, formulated with the potent properties of Marshmallow Root, is clinically proven to instantly boost skin hydration by 55%^, demonstrating that natural ingredients can deliver impressive results. Discover the effective power of Marshmallow Root in our Activating Water Essence+—your essential step to hydrated, radiant skin. * Based on ISO 16128-1 and ISO 16128-2 (including formulation water) **Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International. ^Based on 32 subjects using Activating Water Essence+ after 10 minutes
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SENSITIVE SKIN 101: TIPS FOR A GENTLE SKINCARE RITUAL
Navigating sensitive skin? From unexpected redness to ongoing irritation and discomfort, addressing skin sensitivities calls for a gentle approach. Join us as we uncover the foundations of a gentle skincare ritual that will help you understand, nurture and protect your sensitive skin. Tune into your skin sensitivities Starting your sensitive skin journey means first getting to know what makes your skin tick. It's about spotting what sets off your skin, whether certain foods, stress, or environmental factors like pollution and extreme weather. Keeping an eye on how your skin reacts helps you figure out your skin's likes and dislikes. This isn't about avoiding anything that could potentially irritate your skin but more about understanding it better. With this knowledge, you can create a skincare ritual that protects against potential triggers and supports your skin's unique needs. Embrace products loved and tested by others When it comes to sensitive skin, opt for products with natural ingredients that have been rigorously tested. Jurlique's Calendula Face Oil, infused with farm-grown Calendula and Manuka Leaf, has been dermatologically and ophthalmologically tested. It nourishes and instantly soothes sensitive skin* while reducing redness** and improving resilience^. Be gentle with your skin Sensitive skin should be handled with care. Protect the delicate nature of your skin by gently pressing and smoothing skincare products onto your face and neck. Try to avoid abrasive exfoliators that can exacerbate sensitivity, and choose soft, soothing textures that glide over your skin. Protect your skin from the sun Sensitive skin is particularly vulnerable to the sun's harsh rays. Incorporate a broad-spectrum UV protection product into your daily routine to shield your skin from potential damage. A lightweight, sensitive-skin-friendly sunscreen can serve as your invisible armour against the sun. Choose soft, breathable fabrics Your skincare ritual extends beyond the products you apply. The fabrics that touch your skin can play an important role in your skin's well-being. Opt for soft, breathable materials like cotton or silk that help reduce the risk of irritation from friction or overheating. Hydration is key Hydration is at the heart of any sensitive skincare ritual. Drinking plenty of water helps ensure you are hydrated from the inside out, while the right skincare products can help repair the skin barrier and lock in moisture for a more supple, hydrated complexion. Remember, hydrated skin is happy skin. Catering to sensitive skin sometimes requires a more thoughtful approach. By understanding your skin's unique needs, opting for tested, consumer backed products with natural origin ingredients, and being mindful of your environment and lifestyle choices, you can cultivate a skincare ritual that nurtures and protects, allowing your sensitive skin to flourish in its natural beauty. *Based on a consumer study where 96% of 54 people with skin redness due to dryness immediately application said skin sensitivity feels soothed **Based on a consumer study of 54 subjects with skin redness due to dryness immediately after 7 days of twice-daily applications. * ^ Based on a consumer study of 56 subjects after 7 days twice-daily applications
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SENSITIVE STORIES: REAL PEOPLE, REAL RESULTS
Sensitive skin affects over 60% of the global population*, characterised by skin redness and dryness causing irritation, burning, tightness and discomfort. Lifestyle is also a growing attribution as pollution, UV exposure, seasonal changes and some cosmetic ingredients can damage skin’s protective barrier, increasing susceptibility to sensitivity. Cue our latest innovation. Dermatologically and ophthalmologically tested and meticulously formulated to address sensitive skin, Calendula Face Oil—instantly soothes*, moisturises* and nourishes*—it’s the perfect addition to your sensitive skincare ritual. Tried and Tested We know the challenges of sensitive skin so we met with real people and asked them to share their stories. Testimonial 1 I am absolutely stoked at how light this facial oil is!! The oil has a subtle fragrance but barely noticeable. I put a few drops on my palm and warm it up before lightly tapping it over my face. It gets absorbed almost instantly and immediately leaves a hydrated feeling. I layer it with my moisturizer and am good to go for the night. It's so light I can use it in the day too. It really has changed the overall texture of my skin and I am loving it. Testimonial 2 The Calendula Face Oil is a fantastic addition to any skincare routine. Its soothing properties make it perfect for sensitive or irritated skin, reducing redness and promoting a healthy glow. The oil absorbs quickly without leaving a greasy residue, providing deep hydration. The natural, gentle fragrance is pleasant and not overpowering. Regular use has noticeably improved my skin's texture and overall appearance. Although slightly pricey, the quality and benefits make it a worthwhile investment for anyone seeking a natural and effective skincare solution. Testimonial 3 This face oil is a god send !! I use it after my skin care routine before bed and I wake up with a glowing face in the morning , all my redness is completely gone and it’s really helped to bring back hydration to any dry areas on my face These unique stories underscore the importance of nurturing your skin with natural, effective skincare specifically created to address the delicate needs of sensitive skin. *Miranda A. Farage, The Prevalence of Sensitive Skin, Front Med (Lausanne). 2019; 6:98. *Based on a consumer study of 57 subjects immediately after a single application
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UNCOVERING THE SECRETS OF OUR SKIN-SAVING FACE OIL
Our new skin saver, Calendula Face Oil, is the result of scientific research, consumer feedback, careful crafting, and rigorous testing. Join us as we uncover why this instant soother is a game-changer for sensitive skin. The Power of Simplicity Our Calendula Face Oil follows a less is more approach. Using a clean formula including handpicked botanical ingredients, free from parabens, PEGs, mineral oil and other potential irritants, we've created a face oil that is gentle yet naturally effective. This minimalist approach ensures that every drop delivers concentrated care, free from unnecessary additives. Proven Benefits for Sensitive Skin Thoroughly tested by dermatologists and ophthalmologists, our non-comedogenic Calendula Face Oil instantly soothes and relieves*, blending the potency of 100% natural origin ingredients** with the assurance that it is loved and tested by consumers. 93% of subjects agreed their skin felt instantly soothed*, climbing to 95% after just one week***. 88% agreed their skin felt more resilient***, 81% felt skin redness looked reduced^ while 93% agreed it gave skin a natural glow***. Our Soothing Hero Ingredients As the largest grower of Calendula in Australia, we have harnessed the power of this calming botanical on our biodynamic^^ farm, creating a formula that helps calm and comfort skin sensitivities. "We have long aspired to craft a face oil perfectly suited for sensitive skin. The breakthrough came when we discovered a method to make Calendula soluble in oil, enabling us to move forward with this innovative formulation…" – Aline, Head of Product Development Our Calendula Face Oil is also infused with Manuka Leaf, historically used as a soothing remedy in Australia. This is the first Jurlique product to feature our farm-grown Manuka Leaf, marking an important milestone in our dedication to creating skincare for sensitive skin. "Our journey with Manuka Leaf has spanned several years. We started to cultivate Manuka Myrtle on our farm to introduce more plant specimens to boost bee food for our established hives. Manuka is known for its rich antibacterial honey and is produced by bees feeding off the plants nectar. Once the team perfected its cultivation, we were keen to gain more knowledge of the plants key skin benefits. Now understanding its soothing properties for the skin, and seeing the Calendula Face Oil come to life, is an extremely proud moment for the farm team” – Cherie, Farm Production Manager Our commitment to those with sensitive skin is deeply rooted in both our passion for farm-grown ingredients and our rigorous scientific approach. This harmonious blend ensures that our skin-saving Calendula Face Oil meets the highest standards of efficacy while respecting the delicate needs of sensitive skin. *Based on a consumer study of 57 subjects immediately after a single application **As per ISO 16128-1 and ISO 16128-2 ***Based on a consumer study of 56 subjects after 7 days of twice-daily applications ^^Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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MEET OUR NEW FARM-GROWN BOTANICAL
We have been growing botanicals on Jurlique’s biodynamic* farm for over 35 years. In 2022, we welcomed skincare favourite Aloe Vera to the farm—the hero ingredient of our Aloe Vera Mist and Hand Cream. Farm Manager Cherie Hutchinson leads a team who tends to our land in the Adelaide Hills, nurturing an array of botanicals that enrich our nature-inspired skincare. This year, Cherie and her team have worked to propagate, grow, harvest and process our very own Aloe Vera in Jurlique’s greenhouse. Aloe Vera has few pests and diseases, so all that is needed for our plants to flourish is accurate watering, organic potting soil, and our farm’s Biodynamic* compost. Our Aloe Vera is organically and holistically grown and produced through our own self-sustaining cyclic process. Propagation Aloe Vera produces small plantlets called “pups”, which form the base of the main stem. These pups are separated for transplanting by twisting, with developed pups having a few small roots which are easily propagated. Growing Aloe Vera enjoys well-draining soil and warm climates, so to protect our plants from our cold, wet winters and heavy soils, we grow Aloe Vera in containers within our greenhouse, using our farm’s Biodynamic* compost to enrich the soil. Harvest We harvest the largest Aloe Vera pups, preserving the main stem. This means we can selectively harvest the most tender leaves and promote plant vitality. Post-harvest The harvested pups are broken down into individual leaf sections and washed. From here, the leaves are “top and tailed”, sliced longitudinally and diced into 1cm x 1cm cubes. Extraction The Aloe Vera gel is then extracted through a maceration process. This fresh farm-grown Aloe Vera is the foundation of our Aloe Vera Mist and Hand Cream, which work to gently soften, hydrate and comfort skin. *Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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THE BENEFITS OF USING SKINCARE FAVOURITE, ALOE VERA
Aloe Vera, known by ancient Egyptians as the "plant of immortality" due to its ability to live and even bloom without soil, is one of the world's most popular skincare ingredients, praised for its soothing and hydrating properties. From Aloe Vera drinks and elixirs to Aloe Vera gels, cleansers, creams and mists, discover some of Aloe Vera's benefits and how you can incorporate this hero ingredient into your daily skincare ritual. Aloe Vera for the Skin Aloe Vera will undoubtedly have appeared in your beauty cabinet over the years. This soothing botanical, often infused into gels or creams, is regarded by some as the perfect fix to help soothe and calm skin. Known for its comforting and cooling benefits, Aloe Vera is also a popular ingredient used in soothing cleansers and serums. If you are new to this powerful botanical, Aloe Vera Mist is a lightweight option that will leave skin feeling fresh and hydrated. Aloe Vera for the Hands Hands are sometimes overlooked during our daily skincare rituals. Mild yet hydrating Aloe Vera is the perfect addition, helping to gently soothe rough hands. Our Hand Cream, infused with farm-grown Aloe Vera, works to soften, hydrate and comfort hands, while its 100% natural origin fragrance helps revitalise and uplift the senses. Aloe Vera for the Hair While we might think of Aloe Vera as an ingredient typically applied to the skin, Aloe Vera gel can also be applied to your scalp or hair to help condition and hydrate dry or damaged hair. After letting it sit for an hour, simply rinse it off with a mild shampoo. It is also believed to be rich in antioxidants and vitamins, which may benefit the scalp.
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DISCOVER THE SCIENCE BEHIND NATURALLY BRIGHTER SKIN
Positivity to the mind is what luminosity is to your skin: both can boost your confidence and make you glow from the inside out. Our latest innovation in brightening skincare is designed to help you jumpstart or renew that glow, but how does it work exactly? Let’s find out how nature’s prowess combined with skin science led to the creation of our brightening elixir. Understanding Hyperpigmentation: First, let's understand what hyperpigmentation is. Hyperpigmentation is a natural defence mechanism against the harmful effects of UV light. Prolonged exposure to UV radiation triggers melanocytes (cells in the skin) to produce more melanin in an effort to shield the skin from damage. Unfortunately, this excess melanin production can lead to pigmentation and skin discolouration. The Science Behind Brightening: The amount and distribution of melanin in the skin contribute to its colour. When there is an overproduction or uneven distribution of melanin, hyperpigmentation, dark spots, and other forms of discolouration can occur. Behind every bottle: Our Brightening products contain a plethora of potent, Australian farm-grown botanicals and vitamins that have been clinically proven to deliver excellent brightening results. Specifically, the serum incorporates farm-grown Daisy and Licorice extracts which are clinically proven to reduce dark spots and hyperpigmentation *. helping to restore an even complexion** with a natural and healthy glow. From seed to skin: Our unwavering commitment to working in harmony with nature, adhering to biodynamic^ farming practices allow us to capture nature’s beauty-enhancing properties at its highest potency. Drawing from our expertise in science-based skincare and access to farm-grown botanicals, we are able to craft a brightening range that is efficacious, promising you an unparalleled, vibrant glow. Experience the new brightening range to discover your most radiant self. *Based on an in vitro study conducted by POLA Chemicals. *** Based on a clinical evaluation of 30 subjects, twice daily application for 4 weeks. ^ Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.
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